Psychologists, and artists, architects and designers have for years studied the effects of shapes and colour on the human mind. we associate different colours and shapes with different emotions, or see different objects based on our life experience, our feelings at the time, also based on some pretty standard universal rules.
For example, square and rectangular shapes Stability, Strength ,Power, Balance and Reliability, where as curved shapes are often seen as signifying rhythm, movement , Happiness , pleasure, femininity. Different colours signify different things such as earthy colours and blues and greens give more a sense of tranquility and peace, where as more red and violet colours can bring a sense of passion and aggressiveness.
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